What Is Internet Marketing
A definition of:
Internet marketing is the marketing of products or services over the Internet. The Internet has brought many unique benefits to
marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in
terms of instant response, and in eliciting response, are unique qualities of the medium.
Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive
advertising, blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean
'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
Internet marketing strategy includes all aspects of online advertising products, services, and websites, including market research,
email marketing, and direct sales.
Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce,
where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization
generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that
launches an internet marketing campaign.
One of the benefits associated with Internet marketing is the availability of great amounts of information. Consumers can access the
Internet and research products, as well as purchase them, generally at any hour and on any day. Companies that use Internet marketing can also
save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to national and
international market places compared to traditional media, such as print, radio and TV.
It should be mentioned that, although it may seem a relatively simple task to enter the world of online marketing, sound business
strategies still apply. There is still an emphasis on business goals.
Since exposure, response and overall efficiency of Internet media is easy to track compared to traditional "offline" media,
through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Internet
marketing, as of 2007 is growing faster than other types of media.
| 
